Communications Keeping customers Getting and keeping customers doesn't happen automatically. The process demands a unified, consistent approach, including the proper mix of techniques. It may be a good idea to interview your present customers and ask these questions: Did something you need or want bring you to us? What do you feel we should add or do more of? Which of our products (or services) do you consider the best? What's special about them, and why do you use them? If we kept only one of our services (or products) which one do you feel it should be? What are your needs and what do you expect them to be next year? Source: Jan Cohen, The Selling Advantage, Volume 13, Issue 315, 2002