Ad campaigns Tips on campaigning A campaign is a series of planned actions. Think big about a wide, multi-prolonged attack on the marketplace. When assigned to write a one-time ad, check to see if the client has an ongoing look, sound and slogan. If so, make the point of the ad under the umbrella of the ongoing look, sound and slogan. If the client has no continuity in its advertising, write the one-time ad so that it could be extended into a campaign, if necessary. When writing an advertising campaign, don't repeat the same plot in different media. Repeat the creative strategy with different executions. Think extendibility from the beginning. Source: "Creating the Advertising Message", Jim Albright, Copyright 1992