Communications and Career Hot Topic Sessions
GCSAA Answer Zone, Booth 3470
Communications Hot Topics
Thurs. – Fri., Feb. 5 – Feb. 6
Presented by Max Utsler, Ph.D., Associate Professor, University of Kansas
The Basics of Newsletter/Article Writing
The written word is a key form of communication for the golf course superintendent. One key aspect of that is communicating through newsletters and articles, be it to fellow employees, facility patrons, chapter members or to the media. Learn how you can deliver information in an appropriate and effective manner to a variety of constituents. Plus, learn how GCSAA can help you improve your writing skills.
The Basics of Article Content
Give readers what they want. Learn the building blocks of forming an article and putting all the pieces together to make a successful article. Use your course’s Web site to get your message across. Receive article ideas and tips for putting together content that will attract readers. Plus, find out how GCSAA can help you develop article ideas.
The Basics of Media Interviewing
How do you perform in the media interview process? Whether it is the daily newspaper reporter or a national news station, it can be an intimidating situation. But it doesn’t have to be. This session offers tips in interacting with the media. Learn how you can communicate the message you want the public to receive. GCSAA’s media resources for helping you when faced with a media interview will also be covered.
The Basics of Public Speaking
Nervous when speaking in front of a group? You are not alone. But, for most golf course managers, speaking to groups is simply part of the job. Learn how to communicate effectively in a group setting. Improve how you relay information and influence people. In addition, learn more about how GCSAA can help you improve your public speaking skills.
Introduction to New Media
Don’t know the difference between a blog and a podcast? And just what is YouTube? Find out how the latest communication tools can help you promote your facility and your profession. These latest advances in communication technology can provide easy and cost-effective ways for you to communicate with your golfers and your community. You’ll also find out how GCSAA can help you with your new media efforts.
Career Hot Topics 
Thurs.– Fri., Feb. 5 – 6
Presented in partnership with Hunter, the Irrigation Innovators
How to Market Yourself and the Golf Facility
Learn how to sell your golf facility as something special – because it is. Use your skills as part of the management team to make your golf facility look, feel and present well to golfers and the public.
Presenter: John R. Johnson, J2 Golf Marketing
More Than a Résumé
Most superintendents never work on their resume until they need to . . . and then it may be too late. Learn specific strategies to develop job search tools and to stand out from the field to move toward your next career position.
Presenter: Carol D. Rau, PHR, Career Services Consultant, Career Advantage
The Case for Employment Contracts
Learn what to include, what to fight for, and what the benefits of having a contract are.
Presenter: Tommy D. Witt, CGCS, Northmoor Country Club
Managing a Spanish-Speaking Crew
If you have Hispanic employees, you will learn from these first-hand tips for better crew communication and management.
Presenter: Rafael Barajas, CGCS, Hacienda Golf Club
Ensuring a Lifelong Career: Changing with the Times
Your place in the job market may change as you get older. Learn to develop your skills to keep up with the changing times.
Presenter: Sandy Clark, CGCS, Barona Creek Golf Club
Networking: An Essential Tool for Career Success
Building on the old adage “It’s not what you know, but who you know,” learn to develop contacts and resources that will serve you well throughout your career.
Presenter: Bruce R. Williams, CGCS, Los Angeles Country Club
You’re Going to be Fired: What to Do Next
Sometimes even the best conflict resolution skills can not bridge the gap between an employee and employer. Learn about the next steps to take if you suspect you may be fired.
Presenter: David R. Davies, CGCS, TPC San Francisco Bay @ Stonebrae
How to Manage Generations X and Y
Get to know the younger generations of workers – learn to attract and motivate them to be a productive part of your golf management team.
Presenter: Mike Muetzel, author of They’re Not Aloof . . . Just Generation X
Making the Transition from Student to Assistant
Looking to make a successful transition from college graduate to full-fledged employee? Come listen to someone who has made this transition himself and get insight as to how to successfully manage this transition for yourself.
Presenter: Dan Schuknecht, Assistant Superintendent, Talons of Tuscany
Creative People Management
Solid examples on how to delegate, working with non-traditional workers, building teamwork, creative success and meeting outlandish goals.
Presenter: Anthony Williams, CGCS, Stone Mountain Golf Course
Immigrant Workers
Whether it’s navigating the maze of I-9 documentation or learning what you as an employer need to do to assist your employees, this is one session you can ill afford to miss.
Presenter: Thomas R. Maloney, Cornell University
Dress for Success
Being a professional superintendent means more than mastering agronomy; it also means creating the best possible impression. Learn how to make a great impact by dressing the part.
Presenter: Tim Moraghan, Aspire
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