Turf and ornamental leader increases support in GCSAA’s Partner Recognition Program

Lawrence, Kan. (Jan. 21, 2025) – PBI-Gordon Corp., a national leader in the professional turf and ornamental management industry, has increased its support of the Golf Course Superintendents Association of America (GCSAA) and its members through participation in the association’s Partner Recognition Program. PBI-Gordon will invest resources at the program’s Gold Partner level after previously investing as a Silver Partner.

“PBI-Gordon has been a longtime supporter of GCSAA and innovative programs like the best management practices initiative and the Women’s Leadership Academy, and we look forward to seeing where their increased support can help take us,” said GCSAA CEO Rhett Evans. “We thank PBI-Gordon for their investment in our members.”

In addition to the BMP initiative and the Women’s Leadership Academy support, PBI-Gordon donates annually to the GCSAA Silent Auction, which benefits the GCSAA Foundation. PBI-Gordon is recognized at the Governors Club level in the Foundation’s Cumulative Giving Program for donors that have contributed between $50,000 and $99,999 since 1987.

“’Partnership’ is one of our core values at PBI-Gordon, and we’re proud to partner with GCSAA,” said Neil Cleveland, senior vice president and general manager of PBI-Gordon Corp. “Partners focus on creating outcomes that lead to mutual success. Over the years, PBI-Gordon and GCSAA have accomplished a lot together. The employee-owners of PBI-Gordon are both grateful and excited to take this relationship to the next level.”

GCSAA’s Partner Recognition Program provides year-round exposure based on a prescribed level of investment. GCSAA industry partners can choose from Platinum, Gold or Silver levels as a means to achieve marketing objectives. Each level provides partners with unique communications and recognition options to position themselves in the marketplace. Vehicles in the program include the GCSAA Conference and Trade Show, GCM magazine, media communications, social media and GCSAA.org. Additional opportunities for exposure within GCSAA membership, committees, chapters, career services and others exist as well.

The program offers industry partners strategic, diverse and ongoing communication with members. The association’s primary communications vehicles are the most read in the industry and are considered the cornerstone of marketing activities by the industry. Additional program features desired by companies in their marketing mix are maximizing year-round visibility, securing proprietary options, and engaging in philanthropy in a strategic manner by supporting the GCSAA Foundation.