Leader in autonomous mowers joins GCSAA’s Partner Recognition Program

Lawrence, Kan. (Feb. 18, 2025) – Husqvarna, a world leader in autonomous golf course mowers, has pledged its support of the Golf Course Superintendents Association of America (GCSAA) and its members through participation in the association’s Partner Recognition Program. Husqvarna will invest resources at the program’s Silver Partner level.

“Husqvarna is the on the cutting-edge of golf course technology, and they understand the essential role that GCSAA play in golf’s success,” said GCSAA CEO Rhett Evans. “Thank you to Husqvarna for investing in our members.”

Husqvarna is a long-time exhibitor at the GCSAA Conference and Trade Show. Husqvarna has also been involved in the Interactive Facility Learning Tours and autonomous equipment education during the conference.

“Husqvarna is proud to be a long-time partner of the GCSAA,” David Plaster, vice president, sports and golf, Husqvarna said. “Our increased investment is a reflection of Husqvarna’s continued commitment to superintendents and their staff. We know members of the GCSAA are focused on their professional development and Husqvarna is focused on developing innovations that support their efforts. In 1995, we took our first step into robotics with the launch of the world’s first commercial robotic lawn mower. 30 years later, we’re proud to be the world leader in robotic mowing, with millions of mowers working around the world. Today, we’re bringing our world-class robotic lineup to the golf course, changing the game for turf management.”

GCSAA’s Partner Recognition Program provides year-round exposure based on a prescribed level of investment. GCSAA industry partners can choose from Platinum, Gold or Silver levels as a means to achieve marketing objectives. Each level provides partners with unique communications and recognition options to position themselves in the marketplace. Vehicles in the program include the GCSAA Conference and Trade Show, GCM magazine, media communications, social media and GCSAA.org. Additional opportunities for exposure within GCSAA membership, committees, chapters, career services and others exist as well.

The program offers industry partners strategic, diverse and ongoing communication with members. The association’s primary communications vehicles are the most read in the industry and are considered the cornerstone of marketing activities by the industry. Additional program features desired by companies in their marketing mix are maximizing year-round visibility, securing proprietary options, and engaging in philanthropy in a strategic manner by supporting the GCSAA Foundation.