Sales and advertising
Ad campaigns
The case for year-round advertising
Tips on campaigning
Repeat ads can sustain reader interest
The value of advertising during an economic downturn
Thick vs average issues: Is ad readership affected?
Left page or right page: Placement won't leave your ad unseen
Ad design
How to create effective advertising
Increased ad size does contribute to getting an ad read
To use 4-color or to not?
What effect does reverse type have on an ad?
Copywriting
Dynamic writing tips for successful ads
Writing your own magazine ad copy
To increase your advertising effectiveness -- stop selling!
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