Stats and resources
Superintendents speak out
Sales and marketing resources
Sales and advertising
Communication and sales
General marketing
Golf Industry Show
Superintendent Research Panel
Custom Reports

Back to Industry Clients main
Back to GCSAA.org

Sales and advertising

Ad campaigns

The case for year-round advertising

Tips on campaigning

Repeat ads can sustain reader interest

The value of advertising during an economic downturn

Thick vs average issues: Is ad readership affected?

Left page or right page: Placement won't leave your ad unseen

Ad design

How to create effective advertising

Increased ad size does contribute to getting an ad read

To use 4-color or to not?

What effect does reverse type have on an ad?

Copywriting

Dynamic writing tips for successful ads

Writing your own magazine ad copy

To increase your advertising effectiveness -- stop selling!