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LATEST GCSAA STATS*
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| GCSAA membership |
19,668 |
| Class A & SM |
9,992 |
| Class C |
4,496 |
| Student/educator |
1,207 |
| Affiliate |
1,585 |
| Other |
2,388 |
| PUBLICATIONS |
| GCM qualified circulation (see BPA audit) |
26,991 |
| 2008 TRADE SHOW |
| Trade show space sold |
300,900 sq. ft. |
| Number of exhibitors |
965 |
| Number of qualified buyers |
10,553 |
| Total attendance |
25,737 |
| GCSAA.org |
| Registered members |
15,458 |
| Registered A and superintendent members |
9,460 |
| Average monthly page views |
361,866 |
| Average unique visitors sessions |
66,701 |
| Average visit length |
4:22 minutes |
* Last updated November 2008. |
EXHIBIT INDUSTRY RESEARCH
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This series of articles from the Center for Exhibition Industry Research offers research, industry statistics and the latest thinking on how trade shows can be used to further your strategic goals.
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Buying habits: 33% of superintendents surveyed felt word of mouth from other superintendents was very influential.
Profile: Superintendents take on their first position as a head superintendent at age 30, with 15% of all superintendents still in the profession after age 50.
MARKETING IN THE INDUSTRY:
SUPERS SPEAK OUT
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| We asked a panel of superintendents to tell us what kinds of marketing efforts caught their attention and how they make their buying decisions. Excerpts... |
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